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Martín started working in the movie and advertising industry since he was 18 years old. He worked himself through the ranks, as editor for a long time until he joined the direction department as assistant director. Through out his career, Martín has shot numerous music videos and several short films, as well as co-directed the motion picture “The Signal,” with Ricardo Darín.

Martin now concentrates on his commercials career, working in his native Argentina, USA and increasingly in Europe and the UK. Martin’s multi-facet talent and in-depth experience, ranges from photography, editing, assistant directing and narrative storytelling. His style is often described as contemporary and cinematic, always visually captivating. His signature storytelling confidently handles emotion in a clear and compelling fashion, without sentimentality. He is outstanding in directing actors but is especially gifted with children, which has resulted in award winning work. Martín has been recognized with the most prestigious awards in the advertising industry including, Clios, Golden Lions in Cannes, Lapiz de Oro, among others.


Martin Hodara